This Privacy Policy describes how Dark Knight Health ("we", "us", "the Lair") collects, uses, stores, and shares personal information about visitors ("you", "the reader"). It is written to align with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), among other applicable laws.
1. Data we collect
We may collect data you voluntarily provide (for example, when you send a message through the contact page) and data collected automatically during browsing, such as IP address, browser type, operating system, pages visited, time spent, and referral source. This data is collected through cookies and similar technologies.
2. Cookies and similar technologies
We use first-party and third-party cookies to improve your experience, measure traffic, personalize content, and display advertising. You can accept or decline non-essential cookies through the consent banner shown on your first visit, and you can change your preferences at any time in your browser settings.
3. Google AdSense and third-party advertising
This site uses Google AdSense to display advertising. Google, as a third-party vendor, uses cookies (including the DART cookie and DoubleClick cookies) to serve ads based on prior visits to this and other websites. These cookies enable Google and its partners to serve personalized ads based on your interests.
You can opt out of personalized advertising by visiting the Google Ads Settings. You can also learn more about how Google uses cookies in advertising at policies.google.com/technologies/ads.
4. Affiliate links
Some links on this site are affiliate links. When you click and make a purchase, the Lair may earn a commission at no additional cost to you. These links may set tracking cookies from the affiliate platform to properly attribute the conversion. For more, see our affiliate disclosure.
5. Analytics
We may use analytics tools (such as Google Analytics or similar) to understand how the site is used, always in aggregate form and without direct personal identification. This data helps us improve the content and the experience.
6. Purposes of processing
- Operate, maintain, and improve the site and its content;
- Respond to messages submitted through the contact form;
- Measure audience and editorial performance;
- Display contextual and personalized advertising via partners such as Google AdSense;
- Comply with legal and regulatory obligations.
7. Sharing with third parties
We do not sell your personal information for money. We may share data with service providers (hosting, analytics, ad networks, and affiliate programs) and with authorities when required by law. These third parties have their own privacy policies.
8. Your rights under GDPR (EU/UK visitors)
If you are in the European Economic Area or the United Kingdom, you have the right to: (i) access the personal data we hold about you; (ii) request correction of inaccurate or incomplete data; (iii) request erasure ("right to be forgotten"); (iv) restrict or object to processing; (v) request data portability; (vi) withdraw consent at any time where processing is based on consent; and (vii) lodge a complaint with your national data protection authority.
9. Your rights under CCPA/CPRA (California residents)
If you are a California resident, you have the right to: (i) know what personal information we collect and how we use it; (ii) request access to and a copy of your personal information; (iii) request correction of inaccurate personal information; (iv) request deletion of your personal information; (v) opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising; and (vi) not be discriminated against for exercising your rights. Where advertising cookies are used, this may qualify as "sharing" under CPRA; you can opt out via the cookie banner and the Google Ads Settings linked above.
10. Exercising your rights
To exercise any of the rights above, email contact@darkknighthealth.com. We may need to verify your identity before responding.
11. Security and retention
We use reasonable technical and organizational measures to protect your data from unauthorized access, loss, or destruction. We retain data only as long as necessary to fulfill the purposes described or to meet legal obligations.
12. Children
This site is not directed to children under 13, and we do not knowingly collect personal information from them.
13. Changes to this policy
We may update this policy at any time. The date of the last revision appears at the top of this page. Please review it periodically.
14. Contact
Privacy contact: contact@darkknighthealth.com.